Thriving Oceans

It definitely took longer than I expected to get back in the swing of a daily routine after a one week stay in Maui, followed up by a weeklong business excursion to San Diego (of which began 14 hours after returning home), and finally returning home to a rather unproductive work week that culminated with a celebration of independence.

So with that said, and my apologies to delayed email responses, I decided to start anew with some information that may or may not have already circled through the web.  Just as I left for the islands, The End of the Line officially premiered, bringing the plight of our fisheries to the big screens of the world.  And wouldn’t you know it, but I missed the local showings while I was traveling.  However, I like the message so I am looking for any feedback from those you have managed to catch a viewing.

Additionally, the film is more than a movie but a campaign of which is self-described:

The End of the Line is not against fishing. It is not against eating fish. But it is for a responsible attitude  towards the oceans. The film has three messages for consumers, citizens and companies:

Ask before you buy: only eat sustainable seafood.
Tell politicians: respect the science, cut the fishing fleet
Join the campaign for marine protected areas and responsible fishing

So check out the website to find a local screening, make sure you grab a safe seafood list, and ‘Sign Up and Claim Your Piece of Ocean’.

Here’s the trailer…